About Me ... John McCarthy

As mentioned I am a husband (20 years in June 2009), father of 2 and director of business development and SEO. This page is a narrative about my professional experience - about 20 years in total - mixed between online and offline marketing and advertising. If you are looking for more personal info - review my tweets. You can always access my Linked In Profile.

Professionally I work for an interactive agency located in San Dimas called WebMetro. If you are looking for a first-class agency focused on maximizing your return on investment (ROI), look no futher. WebMetro specializes in Internet and search engine marketing services (SEO, Yahoo SSP/paid inclusion, paid search, contextual, analytics, etc.) including website design and ecommerce development. There are larger companies and certainly more well know firms but my 10 years of online marketing experience finds most agencies don't hold a candle to this fine group of professionals. Seriously, this company has been tracking ROI years before it was the cool thing to do.

Prior to joining WebMetro I worked for Bruce Clay Inc. and developed my SEO expertise. While I Bruce Clay my clients included MTV, CMP Media, eHealthInsurance, Tony Robbins, TeleFlora, Carnegie Mellon, Knight Ridder and a host of others. I even wrote the original instructions for his SEOToolSet. This is another fine group of people.

Prior to joining Bruce Clay, I worked as an Interactive Marketing Manager for First Consulting Group (FCG). FCG was purchased by Computer Sciences Corporation (CSC) in late 2007. FCG was a consulting services company that focused on healthcare and lifesciences industry. While at FCG I lead a major website redesign and was the marketing lead in terms of Siebel integration.

Prior to that I worked for Countrywide Home Loans. Yes, another company that no longer exists. Countrywide was purchased by Bank of America and now is called Bank of America Home Loans. While at Countrywide I was a vice president of online marketing and developed leads for their insurance division. In this role I oversaw a website redesign, SEO, paid search, email marketing, display, sponsorships, etc.

I also worked as a marketing manager for a contract manufacturing firm that specialized in custom built electronics called CCI Controls. For many years the company was recognized as a leader in environmental control, gas leak and air pollution detectors.

For 10+ years I worked for Transamerica in downtown Los Angeles and had several roles including Product Marketing Manager and Brand Manager. Transamerica is now owned by AEGON-NV.

Stuff to Download or Access

You can learn more about me by downloading or accessing other websites by clicking on their logos.